The numbers don't add up for Small Biz Saturday, but does it matter?

Depending on who you believe, Small Business Saturday was a booming success or fell flat of expectations. As I mentioned last week regardless of how much money was spent, how many mentions were made in social media or how many politicians decided to trumpet the day as some kind of American holiday, awareness for small businesses as a group is never a bad thing. It is important to keep in mind however, that this was first and foremost and without question a marketing campaign for American Express...